Leading corporation often experience a disconnection between corporate strategy and marketing execution. Normally creative agencies lack deep industry insight and accurate analytical problem-solving approaches. The result: concepts that are only superficially rooted in corporate strategy. Empower ICM (Integrated Creative Marketing) agency works at the intersection of strategy, creativity and innovation which is supported by advanced production. Aim to fill the void in the market between excellence marketing strategy consultancies and professional creative agencies. By infusing profound business understanding and analytical problem solving into early stage creative development, and using internal and external activation concept to leverage execution of corporate strategies, chances are we will see less isolated campaigns and more strategic communication that directly enables corporate objectives.